We build the ecosystem to end farmed animal suffering at scale

We pull together three kinds of capital – Financial, Relationship, and Intellectual – catalysing change none could create alone 

MOVED AT ONCE

Move one and the other two get stronger. Move them together, and the impact multiplies.

enabled in funding for the ecosystem
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organisations supported to date
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new organisations incubated
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01

FINANCIAL CAPITAL

We seed and fund bold initiatives

We fund organisations doing strong work for farmed animals, and we go further, backing early-stage ideas, pilots, and new organisations that others see as too risky or too experimental.

We advise

philanthropists, foundations, companies, and donors new to farmed animal welfare on strategy and where the opportunities lie

We connect

organisations with companies to unlock CSR and institutional funding, holding the conversation until a relationship is built

We incubate

new organisations and initiatives where critical gaps exist

We strengthen

monitoring and evaluation so funding leads to quantifiable outcomes

We direct capital

to where it does the most good for the movement 

02

RELATIONSHIP CAPITAL

We connect changemakers

We act as a bridge between people across sectors – from animal welfare groups to businesses, academics, and policymakers, and more – to enable catalytic change.

We connect

organisations with companies to start and grow programmes

We build links

with adjacent fields like sustainability, food systems, public health, education, and philanthropy

We represent

the ecosystem to influential audiences who can move things at a systemic level

We align

organisations working toward shared goals, so efforts compound

We open doors

for new decision-makers to engage with farmed animal welfare for the first time

03

INTELLECTUAL CAPITAL

We share what works

We commission studies and gather insights to demonstrate multiple pathways for India to end farmed animal suffering, build sustainable food systems, protect the environment, and inspire compassion.

We convene

people within and outside the movement to arrive at shared goals

We produce and sharpen

cross-sectoral insights

How change happens

We enable

FINANCIAL CAPITAL

RELATIONSHIP CAPITAL

INTELLECTUAL CAPITAL

Short-term gains

More money reaches

  • Early-stage work
  • Pilots
  • Diverse initiatives
New stakeholders enter
New relationships are built
Better insights to inform industry shifts

Medium-term wins

Farmed animal welfare is embedded in CSR and ESG
Diverse funding sources created
More anchor funders
More visibility of NGO work
More integration
Intersectional shifts occur

Outcome

Farmed animal welfare giving becomes systemic, not emotional or charitable
An interconnected ecosystem of companies, NGOs, academia, research and practice
Farmed animal welfare knowledge and insights are embedded in social sector knowledge areas

Impact

India has what it takes to remove 2 billion animals from its food systems

How change happens

Three ways in

For funders

  • Advise where to give
  • Guide new entrants
  • Direct capital effectively

For NGOs

  • Fund bold new ideas
  • Strengthen monitoring & evaluation
  • Align shared goals

For businesses

  • Guide CSR funding
  • Advise on strategy
  • Build sector links