Focus Areas
Our six focus areas for the next five years
Collective goals with our partners
Establish model cage-free farms across 10 states
Establish an open-source, data-driven knowledge management system (KMS)
Our Partners
Projects in the Pipeline
Enabling a cage-free eco-system
Enabling model piggeries
Pilot with a dairy co-operative
Collective goals with our partners
Teach children aged 5–15 in government schools across India’s top metropolitan cities about animal sentience, kindness and coexistence.
Build awareness of animal sentience among Gen Z audiences in India’s top metropolitan cities.
Aim for over 25% of engaged Gen Z individuals to express intent to change their behaviour in support of animals.
Our Partners
Projects in the Pipeline
Building an expansive network of values-focused & aligned NGO network
Creating age-appropriate and engaging curriculum for dissemination
Tools and materials to equip educators
Digital-first campaign to engage Gen Z on animal sentience
Launch of the India Karuna Collaborative (IKC)
Media capacity-building to strengthen animal welfare and plant-based narratives
Collective goals with our partners
Educate over 25% of doctors in India’s top 10 cities on plant-based diets and ensure at least 50% of them begin prescribing plant-based diets to their patients.
Integrate plant-based food education into the curriculum of 25% of culinary institutes across India.
Our Partners
Projects in the Pipeline
Tripling engagement with healthcare professionals and culinary institutes
Development of plant-based diet nutrition curriculum for universities
Clinical studies on non-communicable diseases and dietary interventions in partnership with ICMR-NIN and IISc
Research to identify plant-based alternatives to eggs in mid-day meal schemes
Collective goals with our partners
Integrate animal welfare into the sustainability goals of at least 25% of the top 50 Food and Beverage companies.
Support over 25% of the top 500 companies in introducing plant-based diets for their employees.
Our Partners
Projects in the Pipeline
Integrating animal welfare targets into corporate Environmental, Social and Governance (ESG) frameworks
Partnerships with catering organisations to facilitate workplace transitions to plant-based diets.
Creating a calculator to quantify reductions in emissions and water use from shifting to plant-based diets.
Collective goals with our partners
Advocate for the Government of India to declare a national mission on plant-based proteins.
Catalyse and support the rise of 3 unicorn companies.
Our Partners
Projects in the Pipeline
Research on climate impact and socio-economic potential of alternative proteins
Advocacy for plant proteins to make India protein-sufficient
Blind tasting and consumer survey to identify top plant-based products
Collective goals with our partners
Deploy more than 40 tools to support and advance the animal welfare movement.
Establish an open-source, data-driven knowledge management system (KMS)
Our Partners
Projects in the Pipeline
Launch of the world’s first animal welfare incubator in Bangalore
Development of an AI coach to teach empathy for animals to school children at scale
Creation of a KMS to capture and leverage decades of collective data and wisdom from the animal welfare movement
Collective goals with our partners
Establish model cage-free farms across 10 states
Establish an open-source, data-driven knowledge management system (KMS)
Our Partners
Projects in the Pipeline
Enabling a cage-free eco-system
Enabling model piggeries
Pilot with a dairy co-operative
Collective goals with our partners
Teach children aged 5–15 in government schools across India’s top metropolitan cities about animal sentience, kindness and coexistence.
Build awareness of animal sentience among Gen Z audiences in India’s top metropolitan cities.
Aim for over 25% of engaged Gen Z individuals to express intent to change their behaviour in support of animals.
Our Partners
Projects in the Pipeline
Building an expansive network of values-focused & aligned NGO network
Creating age-appropriate and engaging curriculum for dissemination
Tools and materials to equip educators
Digital-first campaign to engage Gen Z on animal sentience
Launch of the India Karuna Collaborative (IKC)
Media capacity-building to strengthen animal welfare and plant-based narratives
Collective goals with our partners
Educate over 25% of doctors in India’s top 10 cities on plant-based diets and ensure at least 50% of them begin prescribing plant-based diets to their patients.
Integrate plant-based food education into the curriculum of 25% of culinary institutes across India.
Our Partners
Projects in the Pipeline
Tripling engagement with healthcare professionals and culinary institutes
Development of plant-based diet nutrition curriculum for universities
Clinical studies on non-communicable diseases and dietary interventions in partnership with ICMR-NIN and IISc
Research to identify plant-based alternatives to eggs in mid-day meal schemes
Collective goals with our partners
Integrate animal welfare into the sustainability goals of at least 25% of the top 50 Food and Beverage companies.
Support over 25% of the top 500 companies in introducing plant-based diets for their employees.
Our Partners
Projects in the Pipeline
Integrating animal welfare targets into corporate Environmental, Social and Governance (ESG) frameworks
Partnerships with catering organisations to facilitate workplace transitions to plant-based diets.
Creating a calculator to quantify reductions in emissions and water use from shifting to plant-based diets.
Collective goals with our partners
Advocate for the Government of India to declare a national mission on plant-based proteins.
Catalyse and support the rise of 3 unicorn companies.
Our Partners
Projects in the Pipeline
Research on climate impact and socio-economic potential of alternative proteins
Advocacy for plant proteins to make India protein-sufficient
Blind tasting and consumer survey to identify top plant-based products
Collective goals with our partners
Deploy more than 40 tools to support and advance the animal welfare movement.
Establish an open-source, data-driven knowledge management system (KMS)
Our Partners
Projects in the Pipeline
Launch of the world’s first animal welfare incubator in Bangalore
Development of an AI coach to teach empathy for animals to school children at scale
Creation of a KMS to capture and leverage decades of collective data and wisdom from the animal welfare movement
